The Internet offers many tools to convey your brand and your services, but it is not always the most economical solution. Today there is a very effective system, even if it is sometimes still a little forgotten: SMS marketing.
This is a powerful solution for sending advertising messages to potential customers. SMS is a tool with enormous potential for marketing campaigns.
SMS marketing: what is it?
It is a marketing technique that uses text messages to communicate offers, updates, and reminders to customers. The purpose of these SMS is to get good numbers in terms of readership and conversion.
If you are looking to reach more customers, note that it is possible for a business to boost sales with an effective SMS marketing campaign. It is an individual approach in which the company comes into direct contact with the customer through channels generally dedicated to a private conversation. These messages sent to the smartphones of the recipients (who have previously consented to receive them) generally allow them to be informed of time-limited offers.
This is an effective marketing technique since everyone has a cell phone these days. It is therefore a way to reach a large number of prospects of all ages.
SMS marketing: what are the advantages?
It is a form of direct marketing, which consists of individually contacting the potential customer to send him a promotion or targeted communication. The goal is to get a response or prompt immediate action. The benefits of SMS marketing campaigns are numerous.
Text messages have a very good engagement rate
People tend to interact more with this form of communication, which is considered more reliable. Content can also be a lot more interactive than you think. In addition to providing clear user instructions on how to respond, you can also create short surveys. You can also set up small interactive games which then allow access to promotion and much more.
SMS marketing: a simple and traceable approach
The sending cost is very low, you don’t even need an internet connection to send and receive SMS. There are a number of platforms that allow you to run fully or partially outsourced SMS marketing campaigns. You can then collect many key performance indicators, from reading rate to response rate.
It is important to remember that the SMS must be included in a multi-channel strategy, as one of the possible contact points. The tone and logic should be the same as the brand’s classic products. This allows the user to recognize them immediately and direct them to other contact points.
SMS is fast and customizable
The SMS is transmitted immediately to the devices to which it is sent. So, by managing your database of target users, it is easy to implement effective customizations. For example, a promotion for the anniversary of the date of the first order on an e-commerce site. Or the appointment reminder, a service much appreciated by a wide range of customers.
In short, SMS marketing campaigns are an economical solution for your business to quickly reach its target audience. Although these messages can sometimes be considered intrusive, they can easily convey information to your customers.